Propaganda
There is a great big sign or at least there was right outside of the basic training complex. It read, "more sweat in training, less blood in battle."
Getting one all charged up is one of the major reasons basic training was invented. Of course there was the conditioning and the learning how to be a soldier, but without being mind washed the rest is all for naught. There are numerous ways the army and the military in general go about psyching one out. Music is used, giving awards to place on your uniforms, different kinds of uniforms and some are by signs. I had my share of awards, had four differnt kinds of uniforms, could choke up when an army band played but signs seemed to be every where. A few I remember are "Think War," "Mission First, People Always," "God Hates Communists." There were more but 40 plus years have erased most of them, but I am sure if you go on a military base today the signs and slogans will be displayed.
As almost an aside I remember that one day at Ft Benning we were all in an out door class receiving instruction on how to enter a village. They had a mock up of a Vietnamese village. The tactic are not that important here, but I thought then and do today how funny it was that the narrator said, "after the village is stabilized, you go to the village bulletin broad remove the enemy propaganda and replace it with our information."
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